Types of Branding Identity elements
1. The brand name
There are words you use to tell the world that your business is different from your competitors.
This is called a brand name.
A brand name may look easy and simple from the outside. But it’s very hard to come up with a
name that is both iconic and new. Chevy, Coca-Cola, Häagen-Dazs, and Target are some of the
brands you might think about. Today, these words are known as “monikers.” They are now part
of our everyday language. Because people are willing to pay more for products with these wellknown brand names, those simple words are now worth a lot of money.
2. Brand logo
In simple terms, a logo is a trademark that is used to show people who a company is by what it
A person’s name will be on their emails, website, and maybe even their physical products.
People will know who you are if they see it. There are many types of brands that use words and
the name of their company to make logos that people can recognize.
3. Graphics and images.
The graphics and images that make up your brand are hard to define because they include all of
the other things that make your business stand out from the rest. For example, your logo might
be a picture you put in a marketing email.
It’s important that when you share images, the style you use to make them look good should be
the same on all platforms and materials. There are many ways you can be consistent, such as:
using the same filters on your images, cropping your photos the same way, and more.
It is called typography when you use the fonts you choose in all of your business materials, like
brochures and emails. So, your branding is all the same and people can tell when they see fonts
that look like your brand or business. Having a set font for your business also makes it easier to
make business content that looks like it came from the same place.
Spotify, for example, uses a sans-serif font that stays the same on its website and in its
5. The tone and voice
Tone and voice don’t mean how your business sounds in audio, but rather how your business
comes across in marketing materials. For example, is your brand personality is energetic? or it’s
more luxurious? Or are you more focused on education and work? Your tone and voice are
important parts of your brand because they help you show your brand’s personality.
It’s important to pick a tone and voice that fits with your business and its target audience. Use
that tone and voice in all of the words your business sends forward to the world.
6. Catchphrase: Slogan, Jingle, or Jingle
You can’t use slogans and jingles for every single business, but if you do, they make up an
important part of your brand. These unique brand elements can be used in marketing
materials, commercials, and other things, like that.
Many slogans and jingles get stuck in people’s heads, which helps you stay at the top of their
minds, such McDonalds’s.