How to manage your company in current crises
How to manage your company in current crises
World’s Strongest Challenges (Corona Crisis):
The world has not met a real crisis much worse than the corona crisis, which has caused a glaring glitch in the global economy for large companies and thus affected small companies in all areas. But have we really thought about how to manage companies in such crises?
Whether you’re the owner or the manager of the company, and you have clients you want to keep, and your competent staff, this article is definitely yours. The big problem facing us during a crisis is that none of us know exactly what the situation is because of the lack of proven information, the rapid escalation of events, the spread of fear, and this causes rumors about the situation to get worse with the absence of a quick and radical solution, your clients will go to rivals and your loss will increase in a way you didn’t expect.
What’s the first thing to do in such situations
You should know that escaping problems is not a solution at all. You should be looking for opportunities to stimulate the situation, think about a new plan with greater support, and restructure the company to suit this period. In these times your thinking cannot be as before there must be other ways of thinking and new ideas that fix this period and get your company to safety.
During these crises, your company moves from sales to marketing, so you need to study the market from the beginning and direct the company to the needs of customers this period, knowing that customers will have a physical crisis — studying the market, putting the client and competitors in place — that will make you a chance to move away from fear and anxiety, and step ahead of competitors and win the confidence of customers if you work to comfort them and think about them.
There are constants with which you can emerge from crises faster and without major losses:
– Every worker must be committed to the company and everyone in all departments must come out of this crisis, act as one, and reflect on the public interest.
– The current work should be focused only on serious clients in purchasing and maintaining products and services.
– Think about your company’s products and services, treat problems with them, and improve them so that current customers are impressed.
Why are there companies that feel lost without others?
There are companies that do not accept that they have modifications to their products. The product is returned with all its problems and the quality of the product is not revamped or changed to suit the current customer’s need. So it’s the first company that feels lost that doesn’t do research on the current market, customer needs, and constantly rolling out competitors.
It is therefore the first company from which the customer will move in crisis because it does not need such products this particular period and wants a determinant to buy the best products at the lowest possible price. So we always recommend innovation and market study, where it makes near-daily changes across the board and competitors are in a race that doesn’t end unless you decide to book a race seat, and that brings you closer to the client, understand his needs, and restore his standing.
